Demo08: Afternoon, Day 1
Lunch was held in the demo pavilion - a nice change from the previous sunblasted outdoor meals. (Re-error! The theme of the conference is not “realign,” it’s “reinvent.” “Realign” is just one of the twists popping up onscreen, playing off of “reinvent.”)
With that behind us, let’s dip back into the pitchstream.
. LiquidTalk connects mobile employees. CEO Dave Peak says they’re automating the process of finding, creating, and pushing content to cellphones. Their application manages a company’s digital files, and lets users sync that content with a Blackberry, iPhone, or iPod. Any content in the library can be sent to a mobile phone – as a phone call.
. Zodiac Interactive. Emmy award-winning creator of tools for TV. Its new Zodigo provides “mobile search for the TV Web,” according to CEO Matt Johnston, providing mobile content on demand through your TV. Users select content “in a fantastic merchandising experience,” enter a phone number, and Zodigo will call the user’s phone. The user can receive, say, a coupon, and have it scanned at the point of sale.
. Voyant’s Voyant @ Home is an online financial planning service. It offers a range of what-if planning tools, showing what happens to future financial plans based on changing events. Its Voyant Community allows users to chat online, share questions and answers. The software seemed to have a good level of sophistication, but the interface looks like a lot of early DOS programs, so the company could take the design up a level or two.
. Review2Buy. Send a text message to REVIEW (738439), give a product name and your zip code, and you should get back a note providing pricing, reviews, and options to buy it locally. You can even compare two products. If it works appropriately when you’re in a store, it should help to resolve a buyer’s hesitation that you have enough information to buy locally, rather than wait to buy online.
. Acesis Point-of-Care provides a flexible patient care application designed to help physicians do better diagnoses. By checking “present” symptoms, a doctor or nurse can get very specific recommendations on potential lines of investigation. Because few diseases are so linear, what’s missing seemed to be any community functions that allow physicians to annotate insights.
. “Blist is the easiest database on the market,” according to CEO Kevin Merritt. It starts out as a spreadsheet, but you can store virtually anything in each cell – lists, images, videos, etc.
. Ecrio’s MoBeam is a small keychain device that generates a light beam that looks like a barcode to a laser reader. Like a virtual coupon, the idea is to allow people to get offers from vendors – on their PCs, or locally by Bluetooth – and bring them to the point of sale. It’s a good idea – but it’s not clear why someone wouldn’t just want to get a barcode image on their cellphone, a device they’re already carrying around.
. Green Plug solves the “Martha Stewart” problem: too many power supplies. (Stewart famously stood up at last year’s Demo conference, pleading to Sony CEO Howard Stringer to help her stop carrying around so many connectors.) Green Plug provides a chip that goes into a manufacturer’s power supply, which recognizes an attached device – “You’re an iPod, you need 5 volts” – and provides just that amount of power. When the device doesn’t need it any more, it shuts down. (Technically, it uses an AC/DC front end, with internal DC-to-DC converters, and both analog and digital elements.) Green Plug provides the software free to the device manufacturers, so their devices can talk to the supply. If they get enough OEMs, they could have a significant impact on reducing the amount of wasted power chewed up by PCs.
. Celsias’ Climate Change Projects is “the first online destination where project leaders and project sponsors come together for climate-change projects.” Example: creating a local group of professionals who work in sustainability. They intend to make money by marketing green products on the site. It looks like a great effort – but it’s not clear why it’s a Demo-type company.
. Citrix is the granddaddy of PC virtualization. Two years ago, I traveled with Citrix’ marketing guru, Traver Kennedy, who showed me a completely virtual life – he used a remote server to manage all of his applications and files, logging on using mobile broadband to access his stuff. But it wasn’t perfect: Provisioning applications, for example, was still an IT chore. Here at Demo, Citrix execs say their XenDesktop provides a total virtual desktop “directly from the data center.” The admin chooses the desktop type, assigns a name, and chooses the amount of storage allocated for the user. Applications are then “virtually provisioned” into the virtual desktop, even when opening local files. It won’t work for everyone – it’s still not possible to be connected everywhere – but it’s an excellent solution for the right enterprise.
. StackSafe. “Have you ever had the frustration of not being able to buy something online?” asked CEO Loren Burnett. Unplanned downtime “has been a headache for years.” The company’s TestCenter is designed to let IT operations teams make “copies” of their IT environments, then test changes to prevent unplanned downtime – which the company says is a multi-billion dollar annual problem.
. SceneCaster. The company’s SceneWeaver is the next generation of its SceneCaster Web-based 3D modeling tool, which was launched at last year’s DemoFall. SceneWeaver allows any object to have Web links added to it, such as a YouTube video. They can also display 3D video on devices (such as an iPod) that don’t have their own 3D chips. Claims CEO Paul Lypaczewski: “We’re going to do for 3D what YouTube has done for video.”
. LiveScribe’s Pulse Smartpen includes a speaker, two microphones, and 1 to 2 gigabytes of memory. That’s a lot of power for a pen. But it’s designed to capture your life as you write it. Special pads of paper have “microdots” on the pages, and have images on the bottom that tell the pen various commands. That information can then be copied to a PC and manipulated, even playing back recorded audio that’s linked to images drawn on the paper. It can even translate written words into another language, spoken by the pen itself. The Pulse was shown at last year’s D: All Things Digital conference, and the software seems to have been substantially improved since then.
. Seesmic is “all about the conversation,” according to CEO Loic Le Meur, who is also the founder of one of Europe’s top Internet conferences, Le Web 3.0. The company lets users post video automatically to a variety of platforms, and to comment on videos online. The company’s API lets others create tools to leverage the video content loaded on Seesmic. (I have to admit it’s a little strange seeing marketing icon Cathy Brooks onstage, an old friend who recruited me years ago to TechTV, and who’s usually behind the scenes. It’s a big statement about Seesmic that she would join the company.)
. MOLI.com resolves one of the limitations of today’s social networks: Maintaining profiles for different groups. Facebook and MySpace are “flat” identity spaces, where just one identity fits all: You can’t show friends one part of you, and business contacts another. It’s a nice interface, with integrated commerce. But the basic question, of course, is if the world needs yet another social networking site…
. iVideotunes offers iVideosongs, allowing musicians to play along with high-def videos of original artists. To illustrate how much their recordings are like the originals, Hall & Oates’ John Oates came onstage to play “She’s Gone,” showing some of the unique chord changes he’d incorporated into the song. A good crowd-pleaser for the end of the day.

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